Our Short story

This all leads back to March of 2023, I embarked on a transformative journey that would redefine not only my perception of fashion but also our purpose in the world. BACKTOREALITY wasn't just a brand I founded; it was a movement I passionately believed in—a movement that sought to challenge the status quo and inspire meaningful change in our world.

As I’ve continuously reflected on the inception of BACKTOREALITY, it's not the clothes themselves that make our vision stand out, but rather the underlying pursuit that drove every decision and action we’ve made until this day.

Yes, creating sustainable and stylish garments was part of my equation, but the real goal was something much bigger to me—a shift in consciousness and a rallying cry for unity.

From the outset, I knew that the company had to be more than just another fashion label. It had to be a beacon of hope in an industry often overshadowed by superficiality and excess. With each stitch, each fabric choice, and each design decision, I aimed to make a statement—a statement that fashion could be a force for good, a catalyst for positive change in the world.

ABDELRAHMAN Says; 

“Remember, whether you're building a company or a brand from the ground up, it will require resilience, determination, patience, discipline and an unwavering belief in the vision. There were for sure moments of doubt, setbacks, and obstacles along the way for myself, but through it all, the underlying purpose of BACKTOREALITY will always remain one hundred percent clear to me at all times, and someday I hope somebody will continue to push out the message of BACKTOREALITY and be inspired by the reality of the world we live in, and in all hopes making a difference in the world, and leaving the world better than you found it, he added.”